Accepting contracts· Bengaluru, India
Ten years of digital marketing, written down.
I am Vikram M A A. I have spent 10+ years running SEO, paid media, social and content for companies across India and North America. This is where I write about what worked, what did not, and the work I am proud of.
I am accepting contracts to help brands grow. If your marketing is running and the revenue number is not moving, that is the conversation I am best at.
- 10+Years in digital marketing
- 19%Bounce rate on social-driven traffic
- 3XOrganic engagement growth in 2 months
- 2Continents of work behind me
Latest writing
Fresh off the keyboard
Notes for the person who has to justify the budget. No listicles, no filler, mostly things I got wrong before I got them right.
Nextdoor for business: does the free page beat the ads?
If you still promote your business from your personal Nextdoor account, stop today. That stopped being allowed in 2026, and the replacement is free.
Read it →Why don't overseas buyers find my Indian export business?
They probably can find you. The problem is that ninety seconds on your website sorts you into the middleman pile, and your rankings cannot fix that.
Read it →Do customer win-back campaigns actually work?
Published benchmarks for the same win-back flow range from 1% conversion to over 10%. They can't all be right, and that spread tells you what to do next.
Read it →What I keep seeing
Marketing is running. Revenue is not moving.
Almost every company I have worked in or alongside is doing marketing. Posts go out, ads run, somebody writes blogs. The problem is that nothing is connected, so nobody can say which activity produced which rupee, and the budget gets defended rather than directed. Most of what I write here comes out of that gap, and most of the contracts I take are someone deciding to close it.
Traffic without conversion
The site gets visitors and nothing happens. Usually the traffic is the wrong audience, or the page never asks for anything specific.
Ad spend without attribution
Money goes into Google and Meta every month. Nobody can trace a single closed deal back to a campaign, so the budget is a matter of faith.
Leads sales will not call
Marketing reports lead volume, sales says the leads are junk, and both are right, because no one agreed what qualified means.
My expertise
What I work on, and write about
Seven disciplines I have spent a decade inside, and the ones I take contracts in. Each page collects the pattern I keep running into and what actually moves the number.
SEO
Most sites do not have an SEO problem. They have three at once, and fixing one without the other two is why the work appears to stall.
Notes on SEO →AISEO
AISEO is not a separate discipline from SEO. It is SEO done with more discipline about structure and more honesty about substance.
Notes on AISEO →Performance Marketing
Ad accounts rarely fail because of bidding. They fail on audience, creative and the landing page, in that order.
Notes on Performance Marketing →Social Media Marketing
Posting consistently and getting nothing back is a content mix problem, not a frequency problem.
Notes on Social Media Marketing →Content Marketing
Content fails at one of two ends: nobody defined the audience precisely enough, or nobody planned how it would be read.
Notes on Content Marketing →Lead Generation
Most lead generation problems are qualification problems wearing a different hat.
Notes on Lead Generation →Marketing & Sales Alignment
Marketing reports lead volume, sales says the leads are junk, and both are right, because nobody wrote down what qualified means.
Notes on Marketing & Sales Alignment →How I think about it
Diagnose first. Spend second.
The habit that has served me best: never pick a channel before looking at what is already running. The audit usually finds enough waste to fund the fix.
- 01
Diagnose
Look at what is already running — site, analytics, ad accounts, content and the sales handover — and find where the money is leaking. This is where most of the answer is.
- 02
Decide
Pick the channel and the audience, and name the single number the work is being held to. Written down, so it cannot quietly change later.
- 03
Do
Ship it. Campaigns built, pages fixed, content published. Most plans fail in this step, not in the planning.
- 04
Review
Check against the number. What works gets more, what does not gets cut. No channel is protected because it was somebody’s idea.
Availability
I am accepting contracts to help brands grow.
I work with brands under contract across SEO, AI search, paid media, social, content and lead generation. A small number at a time, because the point of hiring one person instead of an agency is that the person you spoke to is the person doing the work.
How a contract is scoped
One or two problems, not everything at once. A flat fee agreed before anything starts, never a percentage of your ad spend. One number the work is held to, written down at the start so it cannot quietly change later.
Who it works for
Companies already spending real money on marketing, with someone internal who can make a decision. Founder-led teams somewhere between first traction and a full marketing department. B2B, D2C, local services and SaaS.
Who it does not
Anyone who wants a guaranteed ranking, a guaranteed lead count, or page one in thirty days. And if the diagnosis says the problem is your product or your sales follow-up rather than your marketing, I will tell you that instead of selling you a retainer.
Portfolio
Work I am proud of
Across organic produce, deep-tech manufacturing and an international art brand.
Industries
Categories I have worked in
The method transfers across categories. What changes is the audience research and how long the buying cycle runs.
FAQ
Questions I get asked
Who is Vikram M A A?
I am a digital marketing and go-to-market specialist based in Bengaluru, India, with 10+ years across SEO, Google and Meta ads, social media, content marketing and lead generation. I work with brands under contract, and this site is my blog and portfolio.
Are you available for work?
Yes. I am accepting contracts to help brands grow, across SEO, AI search, Google and Meta ads, organic social, content marketing and lead generation. I take a small number at a time so the work stays mine rather than being handed down to a junior. Email vikram.1996523@gmail.com, call or WhatsApp +91 70199 90776, or message me on LinkedIn, and tell me what you are running and what it is failing to produce.
What kind of contracts do you take?
Scoped engagements on one or two problems rather than everything at once: a diagnostic audit, fixing a channel that is leaking money, building lead generation for a narrow B2B audience, or getting a site into AI search results. Retained monthly work where there is a standing number to move, project work where there is not.
How do you charge?
A flat fee scoped to the work, agreed before anything starts. Never a percentage of ad spend, because that structure pays me more for spending more of your money. The exact number depends on scope, so it comes out of the first conversation rather than a price list.
Can I talk to you about a GTM or digital marketing problem?
Yes, and it does not have to turn into a contract. Email, LinkedIn, WhatsApp or a call, whichever is easiest. The quickest way to a useful answer is to say what you are running and what it is failing to produce.
What do you write about here?
SEO, paid media, organic social, content, lead generation and AI search — written for the person who has to justify the budget. Most posts come out of something I ran, got wrong, or watched happen in an account.
What is in the portfolio?
Work from earlier in my career: organic social for an organic produce brand, lead generation and content for a drone manufacturer, and content marketing for an art brand in Canada. Each entry describes the problem, what was done and what it produced.
How do you approach a marketing problem?
Diagnose before spending. Look at the site, the analytics, the ad accounts, the content and the handover between marketing and sales, and find where the money is leaking before recommending a new channel. The problem is usually not where people assume it is.
Where are you based?
Bengaluru, Karnataka, India. Most of the work I have done has been remote or hybrid, across India and internationally, including a Canadian brand, so a contract does not depend on you being in the same city or the same time zone.
Say hello
Have a number that is not moving?
I am accepting contracts to help brands grow, and I am equally happy with a conversation that never becomes one. Email, LinkedIn, WhatsApp or a call, whichever is easiest. Tell me what you are running and what it is failing to produce, and you will get a straight answer on whether I am the right person for it.
Or call +91 70199 90776.