01
SEO
Most sites do not have an SEO problem. They have three at once, and fixing one without the other two is why the work appears to stall.
Notes on SEO →My expertise
What I write about
Seven disciplines I have spent ten years inside. Each page is a set of notes: the pattern I keep running into, what actually moves the number, and how you know it is working. Opinions, not offers.
02
AISEO
AISEO is not a separate discipline from SEO. It is SEO done with more discipline about structure and more honesty about substance.
Notes on AISEO →03
Performance Marketing
Ad accounts rarely fail because of bidding. They fail on audience, creative and the landing page, in that order.
Notes on Performance Marketing →04
Social Media Marketing
Posting consistently and getting nothing back is a content mix problem, not a frequency problem.
Notes on Social Media Marketing →05
Content Marketing
Content fails at one of two ends: nobody defined the audience precisely enough, or nobody planned how it would be read.
Notes on Content Marketing →06
Lead Generation
Most lead generation problems are qualification problems wearing a different hat.
Notes on Lead Generation →07
Marketing & Sales Alignment
Marketing reports lead volume, sales says the leads are junk, and both are right, because nobody wrote down what qualified means.
Notes on Marketing & Sales Alignment →Say hello
Stuck on a GTM or marketing problem?
This site is a blog and a portfolio, not a shop. I am working full time under contract and I am not taking on outside work. That said, if you would like to know how your GTM or digital marketing issue could be solved, feel free to reach out — email, LinkedIn, WhatsApp or a call, whichever is easiest. Happy to have a quick chat and think it through with you.
Or call +91 70199 90776.