Expertise notes
Social Media Notes
Posting consistently and getting nothing back is a content mix problem, not a frequency problem.
The pattern
What usually goes wrong here
Brands post on schedule and see flat numbers, because the content is about the company rather than the audience, and no individual post has a job to do. Volume without a mix is noise with a calendar attached. The fix is boring: decide what each post is for, then check whether it did that.
What I look at
The things that actually move it
- An honest audit first — what the profile is currently earning, and what competitors in the category actually get
- Choosing platforms by where the audience is, then running two properly instead of five badly
- A content mix where every post has one job: reach, engagement, traffic or conversion
- Creative that is legible on a phone at arm’s length, which rules out most carousels
- Platform-specific tags and keywords, researched rather than copied
- Posting when the audience is awake, which the analytics will tell you
- A monthly review that cuts formats instead of defending them
FAQ
Social Media Marketing — questions I get asked
How do you measure organic social properly?
Reach and engagement are diagnostic, not the goal. The numbers that matter are referral traffic to the site and what that traffic does once it arrives, which is why bounce rate and conversion belong in a social report at all.
How many platforms should a small brand be on?
Two, run properly. Five channels posted to out of obligation produce less than two channels with a real content mix, and they cost far more attention.
Does follower count matter?
Barely. A 2,000-follower account in a narrow category can send more qualified traffic than a 50,000-follower account built on giveaways. Look at saves, shares and outbound clicks instead.
From the blog
Writing on this
How often should I post on Instagram for my business?
Every post goes to a small test pool that decides in minutes whether it travels. Thirty posts a month is thirty auditions, and most of yours fail early.
Read it →What should a B2B founder in India post on LinkedIn?
One post got 40,000 impressions and nothing. One comment got eleven likes and a call. Which one you were chasing decides your whole LinkedIn strategy.
Read it →How fast do I need to follow up on a B2B lead?
Most companies do not have a lead generation problem. They have a decay problem, and the average B2B response time is 42 hours against a five minute standard.
Read it →Related
Other notes
SEO
Most sites do not have an SEO problem. They have three at once, and fixing one without the other two is why the work appears to stall.
Read the notes →AISEO
AISEO is not a separate discipline from SEO. It is SEO done with more discipline about structure and more honesty about substance.
Read the notes →Performance Marketing
Ad accounts rarely fail because of bidding. They fail on audience, creative and the landing page, in that order.
Read the notes →Say hello
Have a number that is not moving?
I am accepting contracts to help brands grow, and I am equally happy with a conversation that never becomes one. Email, LinkedIn, WhatsApp or a call, whichever is easiest. Tell me what you are running and what it is failing to produce, and you will get a straight answer on whether I am the right person for it.
Or call +91 70199 90776.