I have done nearly every job in digital marketing.

How I work

I operate as an embedded consultant rather than an agency. You get me — the person who audits the account, writes the strategy and, where the engagement calls for it, executes it. There is no account manager relaying your feedback to someone junior.

Every engagement starts with a diagnosis. Before recommending a rupee of spend, I look at the site, the analytics, the ad accounts, the content and the handover between marketing and sales. In most companies the audit finds enough waste to part-fund the work that follows.

I report against one number agreed up front — usually cost per qualified lead, sometimes qualified organic traffic or pipeline generated. Reach and impressions are diagnostic. They are not the goal, and I will not build a report that pretends otherwise.

Where I have worked

National and international clients across several verticals — real estate, drone manufacturing, art and design, technology and professional services. I have consulted for a Canadian brand remotely and built lead generation for a deep-tech manufacturer in India, which is roughly the range of the work.

Training teams, not just running campaigns

A significant part of my work is training in-house marketing and sales teams. Agencies create dependency: the knowledge leaves when the contract ends. Training does the opposite — the capability stays in the company. Sessions run on your real accounts and your real pipeline, and both teams sit in the same room until they agree on what a qualified lead looks like.

If you would rather build the capability than rent it,the training engagement is the place to start.

Based in Bengaluru, working anywhere

I am based in Bengaluru, Karnataka. Most of the work happens in your accounts, your analytics and your CRM, so remote engagements are normal — I have run them across time zones without a problem. For training workshops, in-person across India and remote elsewhere.