I have done nearly every job in digital marketing.

What this site is

A blog, a portfolio, and the place to find me if you want to hire me. The blog is the main thing: notes on SEO, paid media, organic social, content and AI search, written for the person who has to justify the budget rather than the person selling to them. The portfolio is a record of work from earlier in my career, with the problem, the approach and the outcome for each one.

How I think about marketing

Diagnose before spending. Before a rupee goes anywhere, look at the site, the analytics, the ad accounts, the content and the handover between marketing and sales. In most companies that pass finds enough waste to fund whatever comes next, and it almost always finds the problem somewhere other than where people assumed it was.

Then hold the work to one number agreed up front, usually cost per qualified lead, sometimes qualified organic traffic or pipeline generated. Reach and impressions are diagnostic. They are not the goal, and a report that pretends otherwise is just decoration.

The expertise pages go further into each discipline: what usually goes wrong, what actually moves it, and how you know it is working.

Where I have worked

National and international, across several verticals — organic farming and D2C produce, drone manufacturing, art and design, technology and professional services. I have worked with a Canadian brand remotely and built lead generation for a deep-tech manufacturer in India, which is roughly the range.

The thing I care most about

Marketing and sales agreeing on what a qualified lead is. It sounds too small to matter. It is the single most common structural problem I have run into, and the fix is usually one afternoon in a room with both teams and a whiteboard. I have written about it in the alignment notes.

Based in Bengaluru

I am in Bengaluru, Karnataka, and I work with companies that are not. Remote and hybrid across time zones is how almost all of it has run. If you are in the city, the Bengaluru page covers what is different about this market and when being local actually matters.

I am accepting contracts

I work with brands under contract across the disciplines on the expertise pages. A small number at a time, because the point of hiring one person instead of an agency is that the person you spoke to is the person doing the work. Nobody gets handed down to a junior, because there isn't one.

What that looks like in practice: a scoped engagement on one or two problems rather than everything at once, a flat fee agreed before anything starts, and one number the work is held to. Never a percentage of your ad spend, because that structure pays me more for spending more of your money. Never a guaranteed ranking or a guaranteed lead count, because nobody can promise those honestly and I am not going to start.

The work tends to look like one of four things. A diagnostic audit on marketing that is running without producing. Fixing a channel that is leaking money. Building lead generation for a narrow audience nobody has defined properly yet. Or getting a site readable and quotable enough to turn up in AI search. Retained monthly where there is a standing number to move, project work where there is not.

Most of what I have done has been remote or hybrid across time zones, which is how the Canadian project ran end to end, so a contract does not depend on you being in Bengaluru.

If your marketing is running and revenue is flat, email me at vikram.1996523@gmail.com, call or WhatsApp me on +91 70199 90776, or find me on LinkedIn. Tell me what you are running and what it is failing to produce. If I am not the right person for it, I will say so and tell you what to look for instead.