Services

Digital marketing services

Six disciplines. Take one, or take the system. Every engagement starts with an audit, because recommending spend before diagnosing the problem is how budgets get wasted.

01

SEO

I plan and execute SEO end to end — technical fixes, on-page optimisation, content built around real search demand, and the off-page work that makes it rank.

  • Technical SEO audit
  • Keyword research mapped page-by-page, split by search intent
  • On-page optimisation
  • Schema / structured data markup so search engines and AI assistants can parse the site
SEO in detail →
02

Performance Marketing

I run Google and Meta ad accounts against a cost-per-qualified-lead target — structuring campaigns, researching audiences, testing creative and cutting spend that does not convert.

  • Account audit
  • Target audience research and segment definition
  • Campaign architecture across Google Search, Performance Max, Meta and remarketing
  • Creative direction and ad copy, with a structured testing plan
Performance Marketing in detail →
03

Social Media Marketing

I build organic social strategy that sends qualified traffic to your site — audit, content mix, creative, cadence, and monthly optimisation against what analytics actually shows.

  • Social media audit
  • Platform strategy
  • Content mix designed around specific jobs: reach, engagement, traffic, conversion
  • Creative production
Social Media Marketing in detail →
04

Content Marketing

I build the content engine — who you are talking to, the story that makes them care, what to publish, and how it gets distributed so it is not read by nobody.

  • Target audience research
  • Brand storyline and messaging framework the whole company can use
  • Editorial calendar built on topic clusters, tied to the SEO keyword map
  • Long-form content production
Content Marketing in detail →
05

Lead Generation

I build the full path from stranger to qualified conversation — the offer, the channels, the funnel, the scoring, and the handover into your CRM.

  • Offer and lead magnet design matched to buying intent, not just anything downloadable
  • Channel selection
  • Funnel build: landing pages, forms, follow-up sequences
  • Lead scoring and qualification criteria agreed with the sales team
Lead Generation in detail →
06

Marketing & Sales Team Training

I train in-house marketing and sales teams to run this work themselves — practical sessions on your real accounts and your real pipeline, not slideware.

  • Skills assessment to find where the team is actually losing deals or budget
  • Custom curriculum across SEO, paid media, social, content and analytics
  • Sales enablement
  • Live workshops run on your own accounts, campaigns and pipeline
Marketing & Sales Team Training in detail →

Next step

Not sure which one you need?

That is what the audit is for. Send me the site and the accounts, and I will tell you where the problem actually is — which is often not where you think it is.