Service
Performance Marketing Consultant
I run Google and Meta ad accounts against a cost-per-qualified-lead target — structuring campaigns, researching audiences, testing creative and cutting spend that does not convert.
The problem
Why this usually is not working already
Ad accounts rarely fail because of bidding. They fail because the audience is wrong, the creative says nothing specific, and the landing page asks for too much. Budget then gets spread evenly across everything instead of concentrated on what works.
What you get
Included in the engagement
- Account audit — structure, tracking accuracy, wasted spend, conversion attribution
- Target audience research and segment definition
- Campaign architecture across Google Search, Performance Max, Meta and remarketing
- Creative direction and ad copy, with a structured testing plan
- Conversion tracking setup — GA4, pixel, offline conversion import where relevant
- Landing page recommendations tied to the promise in the ad
- Weekly optimisation against cost per qualified lead, not cost per click
FAQ
Performance Marketing — common questions
What is the minimum ad budget you work with?
Below roughly ₹1,00,000 a month in media spend there is not enough data to optimise properly, and my fee eats too much of the budget. Under that, a one-off setup and training engagement is better value than a retainer.
Do you charge a percentage of ad spend?
No. A percentage of spend rewards me for spending more of your money. I charge a flat monthly retainer scoped to the number of accounts and campaigns.
Which platforms do you manage?
Google Ads (Search, Performance Max, Display, YouTube) and Meta Ads (Facebook and Instagram) are the core. LinkedIn Ads for B2B where the audience justifies the cost per click.
Related
Often combined with
SEO
I plan and execute SEO end to end — technical fixes, on-page optimisation, content built around real search demand, and the off-page work that makes it rank.
Explore →Social Media Marketing
I build organic social strategy that sends qualified traffic to your site — audit, content mix, creative, cadence, and monthly optimisation against what analytics actually shows.
Explore →Content Marketing
I build the content engine — who you are talking to, the story that makes them care, what to publish, and how it gets distributed so it is not read by nobody.
Explore →Next step
Tell me what is not working.
A short call, no pitch deck. Describe the problem — leads that do not convert, ad spend with no return, traffic that never arrived — and I will tell you honestly whether I am the right person to fix it.