Service
Social Media Marketing Consultant
I build organic social strategy that sends qualified traffic to your site — audit, content mix, creative, cadence, and monthly optimisation against what analytics actually shows.
The problem
Why this usually is not working already
Most brands post consistently and get nothing back, because the content is about the company rather than the audience, and no post has a job to do. Volume without a content mix is just noise with a schedule.
What you get
Included in the engagement
- Social media audit — profile optimisation, current performance, competitor benchmark
- Platform strategy — where your audience actually is, and what belongs on each channel
- Content mix designed around specific jobs: reach, engagement, traffic, conversion
- Creative production — post design, carousels, short-form video direction
- Hashtag, tag and keyword research per platform
- Posting calendar aligned to when your audience is active
- Monthly analytics review and strategy correction
FAQ
Social Media Marketing — common questions
Do you also produce the creatives?
Yes. Customised post creatives, carousels and short-form video direction are part of the engagement. If you have an in-house designer I direct them instead, which usually works out cheaper.
Which platforms do you cover?
Instagram, LinkedIn, Facebook, YouTube and X. I would rather run two channels properly than five badly, so the audit decides which ones earn the effort.
How do you measure organic social?
Reach and engagement are diagnostic, not the goal. The number that matters is referral traffic to the site and what that traffic does once it lands — which is why bounce rate and conversion are in every report I send.
Related
Often combined with
SEO
I plan and execute SEO end to end — technical fixes, on-page optimisation, content built around real search demand, and the off-page work that makes it rank.
Explore →Performance Marketing
I run Google and Meta ad accounts against a cost-per-qualified-lead target — structuring campaigns, researching audiences, testing creative and cutting spend that does not convert.
Explore →Content Marketing
I build the content engine — who you are talking to, the story that makes them care, what to publish, and how it gets distributed so it is not read by nobody.
Explore →Next step
Tell me what is not working.
A short call, no pitch deck. Describe the problem — leads that do not convert, ad spend with no return, traffic that never arrived — and I will tell you honestly whether I am the right person to fix it.